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11: Mfumo wa Habari Zaidi ya Shirika

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    165352

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    Malengo ya kujifunza

    Baada ya kukamilika kwa sura hii, utakuwa na uwezo wa:

    • Eleza dhana ya utandawazi;
    • Eleza jukumu la teknolojia ya habari katika utandawazi;
    • Kutambua masuala yanayopata makampuni kama wanakabiliwa na uchumi wa dunia; na
    • Eleza mgawanyo wa digital na ueleze hatua tatu za Nielsen za mgawanyiko wa digital.

    Kuongezeka kwa haraka kwa mtandao kumefanya iwe rahisi zaidi kuliko hapo kufanya biashara duniani kote. Sura hii itaangalia athari ambayo Internet ina juu ya utandawazi wa biashara. Makampuni yatahitaji kusimamia changamoto na fursa za kujiinua kutokana na utandawazi na digitalization. Itazungumzia dhana ya kugawa digital, ni hatua gani zilizochukuliwa hadi sasa ili kuipunguza, na nini zaidi kinachohitajika kufanywa.