8: Uchambuzi wa Mkakati - Kuelewa Mazingira ya Ushindani wa kampuni
- Page ID
- 174562
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Baada ya kusoma sura hii, unapaswa kujibu maswali haya:
- Uchambuzi wa kimkakati ni nini na kwa nini makampuni yanahitaji kuchambua mazingira yao ya ushindani?
- Uchunguzi wa SWOT ni nini na unaweza kufunua nini kuhusu kampuni?
- Ni nini kinachofanya mazingira ya nje ya kampuni, na ni zana gani ambazo wataalamu hutumia kuelewa?
- Ni nini kinachofanya mazingira ya nje ya kampuni, na ni zana gani ambazo strategists hutumia kuelewa?
- Jinsi na kwa nini mameneja hufanya uchambuzi wa ndani wa makampuni yao?
- Ina maana gani kushindana na makampuni mengine katika mazingira ya biashara, inamaanisha nini wakati kampuni ina faida ya ushindani juu ya wapinzani wake, na ni mikakati gani ya generic ambayo kampuni inaweza kutekeleza ili kupata faida zaidi ya wapinzani wake?
- Ni mambo gani yanayoingia katika kuamua msimamo wa kimkakati wa kampuni?