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4: Mazingira ya nje na ya ndani ya Shirika na Utamaduni wa Kampuni

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    174449

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    Malengo ya kujifunza

    Baada ya sura hii, unapaswa kuelewa kauli hizi:

    1. Eleza mazingira ya nje ya mashirika.
    2. Kutambua vikosi vya kisasa vya nje kushinikiza mashirika.
    3. Tambua aina tofauti za miundo ya shirika na uwezo wao na udhaifu.
    4. Eleza jinsi mashirika yanavyoandaa kukutana na vitisho vya soko la nje na fursa.
    5. Kutambua fit kati ya tamaduni za shirika na mazingira ya nje.
    6. Tambua mwenendo wa mazingira, mahitaji, na fursa zinazokabili mashirika.