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9.16: Mtazamo wa Sura hii

  • Page ID
    164792
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    Katika sura hii nilitaka kuzingatia jinsi kuelewa mahitaji, maadili, imani na mitazamo ya watazamaji itakusaidia kupanga mkakati wa ubishi ambao utakufanya uwe na mafanikio zaidi. Mawazo muhimu tuliyochunguza yalikuwa:

    • Imani na maadili yetu husababisha mitazamo yetu inayoongoza tabia zetu.
    • Sisi, kama wanadamu wanataka kuwa starehe na hivyo tunajitahidi kwa stasis, au msimamo, kati ya maadili yetu, imani, mitazamo na tabia zetu.
    • Tu kwa kuvuruga kwanza stasis ya watazamaji wetu, tunaweza kuwashawishi nafasi mpya.
    • Tunaweza kugundua nini kinachochochea watazamaji wa hoja zetu kwa kuelewa mahitaji yao.
    • Mara tu tunapoelewa mahitaji yao, ambayo inaweza kuwa tofauti na mahitaji yetu, tunaweza “kulenga” mahitaji hayo ili kufanya rufaa ya kushawishi yenye mafanikio.